JOB OPENINGS

DIGITAL MARKETING MANAGER

Company

milk_shake®

Where

Wayne, New Jersey

WHAT WE ARE LOOKING FOR

z.one concept™, a division of BeautyNova, leading Italian Company in the world of professional beauty products, has an exceptional career opportunity available for Digital Marketing Manager (USA).
As a digital marketer, you must love to learn all things digital by keeping in front of industry, ABM, SEO, SEM, programmatic and analytics B2B/B2C trends and developments by conducting research, engaging in training and attending industry events.
Keeping the eye on what our customers want and to optimize our customer experience.Provide detailed account analysis and campaign updates on an ongoing basis to ensure we meet and exceed performance goals, while having fun.

MAIN RESPONSIBILITIES

Own the lifecycle of the customer journey across multiple touchpoint (website ecommerce, digital advertising and CRM and email marketing).
Create data-driven approaches to track and analyze campaign performance, and provide quality assurance to enhance main KPIs.
Utilize best practices with A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads.
Oversee and coordinate digital campaigns budget across multiple channels (SEM, Affiliate, Display, Social) to ensure each campaign meets the desired performance metrics and budgets, delivering progress and insight reports on a regular basis to the greater marketing and sales teams.
Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting.
Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).
Build paid search and display media plans on Amazon.
Work closely with digital agency to drive success in meeting their goals.

WHAT WE OFFER

N\A

CANDIDATE YOURSELF AS “DIGITAL MARKETING MANAGER”







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