Beyond light is the new ammonia-free permanent professional colour from milk_shake®.
Beautynova is the home of responsible beauty.
We are dedicated to delivering better days in people's lives through high-performing hair products with care, respect, passion and creativity.
We serve professionals and consumers thanks to an open minded, entrepreneurial and committed team.
Join us on our journey to excellence, changing for the better every day.
We know that the positive emotions that Beauty brings to our souls can make everyone's life better and we think that everyone deserves it. Beauty is a commitment that leads us to act with Care and Respect towards all human beings and our planet, to strive to improve the way we are, every day.
We live innovation as an attitude, a way of being that requires to be open at mind and at heart.
We are restless for new ideas, emerging social and demand trends, innovative products from all over the world coming also from other industries and we look at them with honest eyes empowered by the lenses of our deep R&D and Marketing expertise.
Beyond light is the new ammonia-free permanent professional colour from milk_shake®.
The new antiperspirant deodorant roll-on ensures comfort and freshness while keeping skin dry.
Gentle pampering with an irresistible fragrance for all hair types.
Energizing Daily Tonic is the new energizing and revitalizing scalp tonic.
Contact us to receive more detailed information on the structure and activities of our group.