Beautynova

Hair With Care

ABOUT US

THE HOME OF RESPONSIBLE BEAUTY

Beautynova is the home of responsible beauty.
We are dedicated to delivering better days in people's lives through high-performing hair products with care, respect, passion and creativity.
We serve professionals and consumers thanks to an open minded, entrepreneurial and committed team.
Join us on our journey to excellence, changing for the better every day.

About
values

VALUES

WE BELIEVE
IN BEAUTY!

We know that the positive emotions that Beauty brings to our souls can make everyone's life better and we think that everyone deserves it. Beauty is a commitment that leads us to act with Care and Respect towards all human beings and our planet, to strive to improve the way we are, every day.

Our Values
values

Values

INNOVATION
AS AN ATTITUDE

We live innovation as an attitude, a way of being that requires to be open at mind and at heart.
We are restless for new ideas, emerging social and demand trends, innovative products from all over the world coming also from other industries and we look at them with honest eyes empowered by the lenses of our deep R&D and Marketing expertise.

Our Values

OUR
BRANDS

LATEST NEWS

January 2024

BEAUTYNOVA NAMES CORY COUTS AS PRESIDENT, NORTH AMERICA

Couts to lead company’s aggressive growth and expansion plans in the U.S. and Canada.

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October 2023

ULTRA-SHINY HAIR WITH MILK_SHAKE® DEEP DETOX

A new shampoo for all hair types, specifically formulated to remove copper and lead build-up and deeply nourish hair.

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October 2023

DEPOT® LAUNCHES THE NEW DETOXIFYING PRODUCT LINE

Developed to purify and detoxify the scalp while removing dead skin cells and reducing the risk of irritation.

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October 2023

TONING SPRAYS ARE THE LATEST ADDITION TO THE SILVER SHINE, ICY BLOND AND COLD BRUNETTE MILK_SHAKE® PRODUCT LINES

Leave-in toning sprays for blonde and brown hair. They neutralise unwanted warm tones and enhance cool tones.

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CONTACT US

FIND OUT
MORE

Contact us to receive more detailed information on the structure and activities of our group.