Beautynova

Hair With Care

ABOUT US

THE HOME OF RESPONSIBLE BEAUTY

Beautynova is the home of responsible beauty.
We are dedicated to delivering better days in people's lives through high-performing hair products with care, respect, passion and creativity.
We serve professionals and consumers thanks to an open minded, entrepreneurial and committed team.
Join us on our journey to excellence, changing for the better every day.

About
values

VALUES

WE BELIEVE
IN BEAUTY!

We know that the positive emotions that Beauty brings to our souls can make everyone's life better and we think that everyone deserves it. Beauty is a commitment that leads us to act with Care and Respect towards all human beings and our planet, to strive to improve the way we are, every day.

Our Values
values

Values

INNOVATION
AS AN ATTITUDE

We live innovation as an attitude, a way of being that requires to be open at mind and at heart.
We are restless for new ideas, emerging social and demand trends, innovative products from all over the world coming also from other industries and we look at them with honest eyes empowered by the lenses of our deep R&D and Marketing expertise.

Our Values

OUR
BRANDS

LATEST NEWS

March 2023

MEDAVITA LAUNCHES NEW “DAILY CARE, BEAUTIFUL HAIR” CAMPAIGN

Three new daily solutions for three different scalp concerns.

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March 2023

DEPOT® PRESENTS THE NEW SOOTHING LINE

A range of products designed to treat scalp issues caused by the use of harsh products or by environmental factors.

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March 2023

MILK_SHAKE® LAUNCHES LIGHT CATCHER, THE EXCLUSIVE NEW LIGHTENING SYSTEM

Light catcher, which includes the two soft light and spotlight families, adds new colours to milk_shake®'s world of blondes.

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March 2023

TWO NEW PRODUCTS COMPLETE THE DEPOT® SUN CARE LINE

A sun shield oil for the hair and a spray sunscreen for the body are new additions to the SUN SHIELD line by DEPOT®.

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CONTACT US

FIND OUT
MORE

Contact us to receive more detailed information on the structure and activities of our group.