Lifestyling is the product line designed to create all kinds of looks, from the most natural to the most structured, for an effortlessly-chic and glamourous freestyle look.
Beautynova is the home of responsible beauty.
We are dedicated to delivering better days in people's lives through high-performing hair products with care, respect, passion and creativity.
We serve professionals and consumers thanks to an open minded, entrepreneurial and committed team.
Join us on our journey to excellence, changing for the better every day.
We know that the positive emotions that Beauty brings to our souls can make everyone's life better and we think that everyone deserves it. Beauty is a commitment that leads us to act with Care and Respect towards all human beings and our planet, to strive to improve the way we are, every day.
We live innovation as an attitude, a way of being that requires to be open at mind and at heart.
We are restless for new ideas, emerging social and demand trends, innovative products from all over the world coming also from other industries and we look at them with honest eyes empowered by the lenses of our deep R&D and Marketing expertise.
Lifestyling is the product line designed to create all kinds of looks, from the most natural to the most structured, for an effortlessly-chic and glamourous freestyle look.
Today appointed as “Global Artistic Ambassador” for z.one concept™, he is excited about growing and expanding the Company’s training sector, creating a professional environment that will inspire and support the team as well as the hairdressers participating in seminars and workshops.
With this latest accolade, Andrew enters the British Hairdressing Awards Hall of Fame - a distinction reserved for the very best in the industry.
Milk_shake® k-respect is the anti-frizz keratin smoothing treatment which leaves hair silky and tames even the most unruly locks.
Contact us to receive more detailed information on the structure and activities of our group.