Beautynova

Hair With Care

ABOUT US

THE HOME OF RESPONSIBLE BEAUTY

Beautynova is the home of responsible beauty.
We are dedicated to delivering better days in people's lives through high-performing hair products with care, respect, passion and creativity.
We serve professionals and consumers thanks to an open minded, entrepreneurial and committed team.
Join us on our journey to excellence, changing for the better every day.

About
values

VALUES

WE BELIEVE
IN BEAUTY!

We know that the positive emotions that Beauty brings to our souls can make everyone's life better and we think that everyone deserves it. Beauty is a commitment that leads us to act with Care and Respect towards all human beings and our planet, to strive to improve the way we are, every day.

Our Values
values

Values

INNOVATION
AS AN ATTITUDE

We live innovation as an attitude, a way of being that requires to be open at mind and at heart.
We are restless for new ideas, emerging social and demand trends, innovative products from all over the world coming also from other industries and we look at them with honest eyes empowered by the lenses of our deep R&D and Marketing expertise.

Our Values

OUR
BRANDS

LATEST NEWS

June 2023

MILK_SHAKE® CELEBRATES THE TENTH ANNIVERSARY OF INCREDIBLE MILK

To mark the occasion, milk_shake® is launching its hero product in limited edition packaging designed by the illustrator, Cecilia Castelli, in an exclusive 250-ml format.

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June 2023

IDOL BY MEDAVITA IS THE SECRET TO IMPECCABLE HAIR STYLING WITH A FLAWLESS HOLD

A complete range of sculpting, style-holding and volume-boosting products to give free rein to creativity.

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June 2023

THE SIMPLY ZEN DETOXIFYING RANGE HAS BEEN REVAMPED AND IS NOW 100% VEGAN

The range is specifically formulated to protect hair from smog and pollution, remove all toxins from the scalp and allow perfect oxygenation.

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June 2023

WITH THE NEW NO. 412 HYDRATING SHAVING SOAP, DEPOT® REVIVES TRADITIONAL SHAVING METHODS

A new product specifically for conjuring up the enjoyment of traditional barber-shop brush shaving at home.

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CONTACT US

FIND OUT
MORE

Contact us to receive more detailed information on the structure and activities of our group.