The four action-packed days of training, networking and hair shows revolving around the brands milk_shake®, Medavita and DEPOT® consolidated the key role hair professionals will play in the future of the Group.
The event confirmed Beautynova’s commitment to supporting its hairstylists not only with products of the finest quality, but also continuing professional development and global networking opportunities.
‘Bringing such a vast community of haircare professionals from all over the world to Ibiza was quite a challenge,’ commented Beautynova CEO, Stefano Banfo. ‘By organising this major event, we want to demonstrate Beautynova’s continued commitment to standing alongside our hairdressers and stylists, while highlighting the central role of the professional world in the future of our Group.’
The event programme combined technical training, immersive activities for familiarising with the brands and exclusive networking opportunities and parties, to offer participants an innovative perspective of the future of milk_shake®, Medavita and DEPOT®.
According to John Moroney, Beautynova’s Senior Vice President of Global Education,
‘Education remains the key to success for every hairstylist because participating in education is the most important thing a stylist can do for themselves and for their clients. For a stylist to be successful, they must feed three elements: Dedication, Curiosity and Creativity.’
Rishabh Gandhi, Chief Marketing Officer of Beautynova, pointed out that:
‘At Beautynova, we are driven to deliver brilliant brands supported with products that work and education that both inspires and excites hairdressers. It’s no longer just about the product, but about the full service and holistic experience that helps us differentiate our brands and products.’
HAIRTOPIA 2025 confirmed Beautynova as a benchmark in the training, innovation and growth of sector professionals, by offering a unique experience that brings together expertise, creativity and a global community.