Choice Color Elite is Medavita’s ammonia free, PPD free and SLS&SLES free permanent colour that ensures 100% grey coverage and up to three levels of lift, guaranteeing scalp protection. With deep mirroring pigments technology, the richness of colour and tones that distinguishes Choice colour reaches the pinnacle of definition.
Medavita’s innovative formulation technology is characterized by pigments in a stoichiometric formula, calibrated to develop a vibrant colour without interfering residues, and a specific blend of oils that convey the pigments in depth to achieve the best results in hair colour services.