NEWS

Keratin Miracle is the phytokeratin supplement that ensures integrity, strength and resistance to counteract frizz.

Since 2015, the straight hair trend has been growing continuously, in fact, over 16% of the Haircare products launched on the market in 2021 contain the promise of delivering straight hair. It is a known fact that when we mention straight hair, we immediately think of a Keratin treatment. Since 2004, global interest in keratin has been increasing continuously. Straightening is an intense and long-lasting treatment that is required by clients who want to get rid of unsightly frizz, a real nightmare for hair. Straight hair for women is synonymous with order, elegance and sensuality.

People with straight hair know that their hair could be affected by aggressors such as dehydration, protein deficiency, heated styling tools, chemical treatments, cosmetic products such as hairsprays, waxes and gels, as well as daily factors such as frequent and aggressive brushing.

Smooth hair requires nourishment from oils, as well as balanced cleansing with an ultra-delicate shampoo with mild surfactants, the integration of keratin through amino acids and proteins, conditioning and detangling with silicones and innovative ingredients that envelop the hair and protect it, and finally, heat protection, with specific products and prudent use of heated styling tools.

The in-salon Keratin Miracle professional service treatment consists of eight products to smooth, protect and make hair shine. Naturally, the maintenance of the result achieved in the salon continues at home with the same shampoo, mask and leave-in that prolong and consolidate the treatment.
The result is perfectly smooth and manageable hair that’s shiny, silky and healthy, but also strong and well-kept for up to three months. Keratin Miracle is a smoothing treatment with exclusive formulas, enriched with Amino Concentré, Phytokeratin from wheat and soy, as well as nourishing macadamia, cotton and sweet almond oils.