In Italy milk_shake® takes a stand for women’s health by donating to the IEO-MONZINO Foundation’s cancer research initiative.
For nearly 30 years, the IEO-MONZINO Foundation has provided direct, exclusive funding for clinical and experimental research at the European Institute of Oncology and the Monzino Cardiology Centre.
Its goal is to identify the most promising treatments and support innovative projects though a virtuous cycle that brings new research from the laboratories to the patients, with maximum transparency and efficiency.
This October, the milk_shake® flower power line, the vegan-friendly haircare routine for colour-treated hair, features the iconic pink ribbon: the new limited edition go pink commemorates Breast Cancer Awareness Month with packaging dedicated to women, their femininity, and their zest for life.
The milk_shake® flower power line contains shampoo, conditioner and the new whipped cream flower fragrance, formulated with powerful, plant-based ingredients like soy proteins, Moringa oleifera extract and Integrity 41®.