Our mission is to provide the most comprehensive portfolio of cutting-edge, high quality haircare brands while pursuing social and environmental sustainability.
We care for people and our planet, this is why we pursue a “Sustainable by Design” approach for responsible business.
Our vision is to provide an outstanding beauty experience by developing creative, research-based and sustainable haircare products.
We are driven by environmental awareness, which translates into the decarbonization of industrial processes and plants as well as the implementation of circular productive models. We strive to optimize process efficiency while reducing our carbon footprint and minimizing waste and water consumption. Lastly, we perform targeted research in order to benefit from the largest amount of raw materials from natural sources.
We are working on Beautynova EcoDesign Tool Beta Version powered by Project HUB-360'. It will allow to evaluate and compare the environmental impacts of products developed and manufactured by Beautynova. The tool, based on an automated Life Cycle Assessment (LCA) method, will provide indications on the products with the best or improved environmental footprint, including the carbon footprint, implementing sustainability as a key factor in our R&D processes. The analyses are conducted with a "cradle to gate" approach, which indicates that the boundaries of the analyzed system include the production cycle, from the origin of the raw materials up to the finished product at the Beautynova "gate", ready to be delivered to the customer.
We act responsibly towards our employees, colleagues and communities. Besides strengthening guidelines and procedures for a continuous improvement of our H&S performance, we promote a corporate culture which includes internal training for enriching the professional heritage of our employees. Furthermore, we support communities with both local and international initiatives.
Contact us to receive more detailed information on the structure and activities of our group.