Every day hair is exposed to the harmful effects of pollution, sebum production and styling product build-up, which affects the health and appearance of hair.
Routinely showering in what is often hard water also has its consequences on hair, resulting in heavy metal build-up, consisting mainly of copper and lead, which can affect hair colour and leave it looking dull.
Milk_shake® launches a new, dedicated product to address this very need: deep detox shampoo is specifically formulated to remove copper and lead build-up and deeply nourish hair, for bright, radiant colour.
Laboratory tests have proven its effectiveness:
– 55.5% of copper and 63.3% of lead are removed from the lengths;
– 100% of styling product build-up is removed;
– restores the scalp’s natural balance, removing 94% of excess sebum.