Women with increasing “awareness” rediscover the value of craft techniques and search for security through the purchase of ethical products, as “hand-made” items gain status through a more pondered approach to purchasing.
The need for a slower life rhythm takes hold, and for moments of relaxation passed down techniques such as hand-made crafts to customise the home or an outfit are increasingly popular.
This is the search for harmony in daily life, women today want balance within simplicity. “Hand-made” in hairstyling means customisation, in other words the skill of feeling empathy for clients and building tailor-made cuts and colours that represent their personality.
HAIRMONY is the skill of recreating that beauty that contributes to balance and simplicity.