BEAUTYNOVA

OUR NEWS

August 2024

DEPOT® LAUNCHES THE NEW NO. 110 BLACK SHAMPOO

Shampoo for natural, coloured, or bleached hair. The formula is enriched with a black pigment to create ash highlights.

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August 2024

MILK_SHAKE® INCREDIBLE IS THE NEW HAIRCARE LINE THAT UNLOCKS THE INCREDIBLE POWER OF MILK AND FRUIT VITAMINS

Three iconic products with incredible nourishing and strengthening actions are the protagonists of this new line.

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March 2024

MILK_SHAKE® BEYOND LIGHT: BEYOND COLOUR, THERE IS LIGHT

Beyond light is the new ammonia-free permanent professional colour from milk_shake®.

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March 2024

DEPOT® INTRODUCES NO. 611 STAY FRESH DEODORANT

The new antiperspirant deodorant roll-on ensures comfort and freshness while keeping skin dry.

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January 2024

MILK_SHAKE® PRESENTS CHEESECAKE, THE NEW COLOUR-ENHANCING SERVICE

Gentle pampering with an irresistible fragrance for all hair types.

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January 2024

MEDAVITA LAUNCHES ENERGIZING DAILY TONIC

Energizing Daily Tonic is the new energizing and revitalizing scalp tonic.

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January 2024

BEAUTYNOVA NAMES CORY COUTS AS PRESIDENT, NORTH AMERICA

Couts to lead company’s aggressive growth and expansion plans in the U.S. and Canada.

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October 2023

ULTRA-SHINY HAIR WITH MILK_SHAKE® DEEP DETOX

A new shampoo for all hair types, specifically formulated to remove copper and lead build-up and deeply nourish hair.

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October 2023

DEPOT® LAUNCHES THE NEW DETOXIFYING PRODUCT LINE

Developed to purify and detoxify the scalp while removing dead skin cells and reducing the risk of irritation.

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October 2023

TONING SPRAYS ARE THE LATEST ADDITION TO THE SILVER SHINE, ICY BLOND AND COLD BRUNETTE MILK_SHAKE® PRODUCT LINES

Leave-in toning sprays for blonde and brown hair. They neutralise unwanted warm tones and enhance cool tones.

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