BEAUTYNOVA

OUR NEWS

January 2023

DEPOT® LAUNCHES THE NEW “SARTORIAL SAGE” FRAGRANCE

Depot® launches the new Sartorial Sage fragrance with oriental, aromatic and woody notes.

Read

January 2023

THE SIMPLY ZEN STIMULATING RANGE HELPS HAIR GET THROUGH THE WINTER SEASON

Simply zen stimulating gives energy and vitality to weak hair.

Read

January 2023

MEDAVITA RESEARCH HAS CULMINATED IN THE LAUNCH OF ELISIÈR, THE FORTIFYING AND REGENERATING SERUM FOR HAIR

The Elisièr serum increases strength, resistance, shine and volume in the hair, maintaining its vitality and beauty intact over time.

Read

October 2022

BEAUTYNOVA AWARDED AT THE “BEST MANAGED COMPANIES AWARD” BY DELOITTE PRIVATE

For the first time, Beautynova is among the winners in the fifth edition of the "Best Managed Companies Award".

Read

October 2022

Depot® expands the 500 beard & moustache specifics line with two new launches

DEPOT® expands the specific range for beards and moustaches with two new products to be included in male beauty routines.

Read

October 2022

milk_shake® envelops the senses in a cloud of sweetness with the new vanilla cupcake body mousses

milk_shake® launches vanilla cupcake body mousses, with two new formulas enriched with manuka honey and milk proteins, which envelop the senses in a cloud of sweetness.

Read

October 2022

Simply zen sensorials introduces the new blooming fragrance

Simply zen sensorials embraces pomegranate to introduce the new blooming fragrance.

Read

September 2022

MEDAVITA LAUNCHES THE NEW LOTION CONCENTRÉE CAMPAIGN “WE’VE BEEN CARING FOR YOU ALL YOUR LIFE”

For over 60 years, Lotion Concentrée has been the treatment for healthy, strong hair that can be used at every stage of life.

Read

September 2022

A new DEPOT® men’s concept store opens in milan

DEPOT® MEN'S CONCEPT STORE opens a new space in Milan in the prestigious Milanese fragrance district, where the most famous and refined international maisons de parfum are housed.

Read

September 2022

Medavita launches nutrisubstance to nourish hair deeply

Nutrisubstance is the new hydrating and nourishing treatment developed by Medavita that penetrates deeply into the hair fibre and restores shine, strength and volume in dry, dull hair.

Read